Breakout

Breakout is a digital platform specifically developed by 2B to improve engagement and quality of discussion in traditional focus groups. Its digital data collection system uses i-Pads, tablets and customized apps /tools to offer Client, respondents and moderator a new and more involving way to submit stimuli, provide feedback, gather and interpret information in real time. The combination of tools means more effective, consistent and richer results are possible!

Why
Because every day people express themselves through a variety of tools, while in traditional focus groups they have a verbal communication option only.
Because when a person is looking for a picture they don’t search for it among magazine cuttings but on Google Image instead.
Because digitizing certain parts of the group (such as all the individual stages) makes the results more evident, immediate and comparable.

Commitment Needs
CONSUMER UNDERSTANDING  |  IDEATION & DEVELOPMENT  |  CORPORATE & BRAND REPUTATION  |  POST LAUNCH EVALUATION

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