Dialogue Room

The Dialogue Room is a temporary virtual community. A group of people who share a common interest in a product, service or brand and/or have similar usage attitudes and needs. They are solicited by a moderator on various topics in order to communicate and discuss with each other asynchronously in a virtual dialogue room for a limited period of time.

Why
The Dialogue Room is a minimally invasive method: It connects with consumers in their environment, where they live, in places where they consume/use the product or service under survey;
It provides respondents with the right amount of freedom, thereby encouraging spontaneous, creative answers; it also allows them much more time to focus on their own needs (everyone writes things down, takes pictures or video from home, with all the necessary time).

Commitment Needs
CONSUMER UNDERSTANDING  |  IDEATION & DEVELOPMENT  |  CORPORATE & BRAND REPUTATION  |  POST LAUNCH EVALUATION

Information Request Form

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