Companies devote keen attention to processes of co-creation with their consumers. They also feel the need for more frequent contact, proximity and dialogue with them. Here 2B offers its Lab solution: designed to tackle the co-creative process and generate dialogue with consumers. Lab can take different “forms” depending on its purpose.
Lab is used for different purposes. Its guiding principle (shaping and building a dialogue with Company, consumers, experts) comes in different “formats“, according to participants involved and degree of finalization of the stimuli to be tested. Lab examples: Work Lab, Concept/Product Lab, Recycle Lab
CONSUMER UNDERSTANDING | IDEATION & DEVELOPMENT