People Journey

Increasingly brands have the need to understand their buyers (and non-buyers) from multiple points of view and different aspects.
Consumer Journey is a digital diary platform for gathering qualitative profiling data, also measurable for relevance to the universe of reference.
Consumer Journey’s credibility is endorsed by submission of an “engaging” user journal – created on an ad hoc platform

Why
The need to determine habits, lifestyles, identity values and how they interface with consumer habits and choice criteria for a product/service is an increasingly important topic. Consumer Journey is an engaging, digital diary platform. On a daily basis participants tell their diary about themselves, their “encounter” with the brand, product, service and the outcomes generated, the actual role played by a certain product/service in their everyday life and habits.

Commitment Needs
CONSUMER UNDERSTANDING  |  RETAIL & SHOPPER

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