Observation

Observation of reality from different perspectives: today, reality is as complex and multifaceted as the individual (whose identity is made up by a plethora of real and digital experiences). At 2B, we see this complexity as a wealth of opportunities and observe it through the tools that are from time to time the most appropriate to gauge such complexity and submit it to our clients in the simplest form possible.

Flexibility

Finding the right mix of tools and approaches means getting to the answers you need in the quickest and smoothest way: specific questions can often be answered through a synergistic use of various methodologies. Over the years, 2B have fine-tuned a comprehensive set of well-established approaches that we love to combine to create the right mix and get the clearest and most effective results.

Engaging
research  and analysis

It’s been a few years since 2B started studying consumer empowerment and assisting companies in embracing an authentic consumer centricity thanks to specific tools …

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Digital Empowerment

We combine traditional research tools (discussion groups and in-depth individual interviews) with a digital approach …

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Consumer Connection

we devise tailor-made programmes for companies that are willing to take up an usercentricity approach …

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Design Thinking

We help companies (re-)focus on putting consumers’ needs at the top of their agenda by means of …

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Ethnomobile

We have developed a specific approach that, by means of smartphones, can engage consumers …

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Contact us to keep in touch

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BIG DATA

Digitalization had a huge impact upon customer experience

Digitalisation has had a huge impact upon both customer experience and the way it can be observed and analysed in order to detect meaningful insights.

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DIALOGUE ROOM

we design different ad hoc platforms for all projects involving a digital conversation with…

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COMMUNITY

we assist companies in keeping in touch with their most loyal and enthusiastic consumers by …

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Our Awesome Team

Join us to learn more about the incredible people that make up our team and their dedication, versatility, reliability.

Maria L. Bionda

Founder & CEO
«There wolf.
There castle.»

Francesco Bionda

Founder & Director
«Don’t cross the streams!»

Simone Bionda

Founder & Digital
«I love it when a plan comes together»

Simone Samperi

Finance & Research
«Ejecto seato,
Cuz!»

Federico Bionda

Research
«Call me a cab»
«Okay, you’re a cab»

Andrea Finco

Community Manager
«Zed’s dead, baby. Zed’s dead.»

1412

Projects

115200

Worked Hours

42

Clients

Contact Us

We will be happy to assist you with any question regarding our methodologies and tools.

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