Z Generation Lab

run3Are you interested in an ongoing observatory (qualitative and quantitative approach) aims to understand and reconstruct the world of Generation Z (Kids & Teens 03-16) to deepen values, lifestyles, attitudes, consumption and intercept new trends, measure cultural phenomena in place?

Join our multiclient survey

Methodology in brief
6 steps of qualitative depth through on-line Community, Ethnomobile, Whatsapp group and People Journery diary and 2 wave quantitative CAWI on each target in the analysis with the possibility of inclusion of ad hoc questions