The Community can answer questions on thousands of specific topics; the brand can “interrogate” its users on multiple issues, using more tools, and fulfilling certain cognitive needs. But this is no substitute for ad hoc research: with a target that wants to talk, spontaneously, data on behaviour and responses are collected and analyzed only from the “core”.

With a Community you can drive and manage relationships with the core target, listening, stimulating and asking consumers for their views, sharing an idea or a path, increase familiarity with your core target, get answers on specific issues from the core target: quick answers to specific questions put to the most loyal and enthusiastic consumers (i.e. the appeal of a new format, state of the art of a brand, analysis of the potential of a character or a specific theme, etc.)

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