We assist companies in keeping in touch with their most loyal and enthusiastic consumers by making them join online digital communities where they can answer qualitative and quantitative surveys and give us real time answers.
The Community can answer questions on thousands of specific topics; the brand can interrogate its users on multiple issues, using more tools, and fulfilling certain cognitive needs. But this is no substitute for ad hoc research: with a target that wants to talk, spontaneously, data on behaviour and responses are collected and analyzed only from the core.
With a Community you can drive and manage relationships with the core target, listening, stimulating and asking consumers for their views, sharing an idea or a path, increase familiarity with your core target, get answers on specific issues from the core target: quick answers to specific questions put to the most loyal and enthusiastic consumers (i.e. the appeal of a new format, state of the art of a brand, analysis of the potential of a character or a specific theme, etc.)