Finding 2B

We integrate classical and innovative approaches with qualitative and quantitative methodologies, to get a deep knowledge and deliver complete , insightful and "actionable” results

Z Generation Lab

Do you know what Z Generation is? Are you interested in understanding the Z Generation - its values, life styles, habits, consumption behaviors - and measurement of phenomena taking place in order to intercept new trends and potential opportunities for your business?

Dialogue Room

The DR is a tool that lets participants express opinions, feelings, ideas in a linguistic form which consists not only of words, but also images, sounds and links, even to other content


Breakout is a digital platform specifically developed by 2B to improve engagement and quality of discussion in traditional focus groups.

People Journey

Through direct and personal stories told over a period of time it is possible to grasp how consumers connect their values and dreams with their personal choices

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Explore our range of tools.

Decoding reality Blog


Inspirational Quotes

One of the most misleading representational techniques in our language is the use of the word 'I'.

Ludwig Wittgenstein

The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.

Jean Baudrillard

It is necessary to look at the results of observation objectively, because you, the experimenter, might like one result better than another.

Richard P. Feynman