Observation of reality from different perspectives: today, reality is as complex and multifaceted as the individual (whose identity is made up by a plethora of real and digital experiences). At 2B, we see this complexity as a wealth of opportunities and observe it through the tools that are from time to time the most appropriate to gauge such complexity and submit it to our clients in the simplest form possible.
Finding the right mix of tools and approaches means getting to the answers you need in the quickest and smoothest way: specific questions can often be answered through a synergistic use of various methodologies. Over the years, 2B have fine-tuned a comprehensive set of well-established approaches that we love to combine to create the right mix and get the clearest and most effective results.
Digitalization had a huge impact upon customer experience
Digitalisation has had a huge impact upon both customer experience and the way it can be observed and analysed in order to detect meaningful insights.CONTACT US TO LEARN MORE
Our Awesome Team
Join us to learn more about the incredible people that make up our team and their dedication, versatility, reliability. …and guess our favorite movies!
Maria Luisa Bionda
Founder & CEO
Founder & Director
«Don’t cross the streams!»
Founder & Digital
«I love it when a plan comes together»
Finance & Research
«Call me a cab»
«Okay, you’re a cab»
«Zed’s dead, baby. Zed’s dead.»
We will be happy to assist you with any question regarding our methodologies and tools.